20 Sep
|
Placement Hub
|
Gurugram
20 Sep
Placement Hub
Gurugram
– Influencer Marketing Executive
Location: Sector 37, Gurgaon
Salary Budget: Up to ₹35,000 per month
Experience Required: 1–3 Years
About the Role
We are looking for a creative and proactive Influencer Marketing Executive to identify, onboard, and manage influencer collaborations that build brand visibility and drive engagement. The ideal candidate should have a good understanding of social media platforms, trends, and influencer ecosystems (Instagram, YouTube, etc.).
Key Responsibilities
Identify and shortlist relevant influencers/content creators across platforms (Instagram, YouTube, Facebook, etc.) based on campaign goals
Reach out, negotiate rates, and onboard influencers for brand campaigns
Coordinate end-to-end campaign execution — briefing, content approval, posting schedules, and follow-ups
Track and analyze campaign performance (reach, engagement, ROI) and prepare reports
Build and maintain solid relationships with influencers, agencies, and content creators
Stay updated with social media trends, viral content formats, and competitor influencer activity
Coordinate with internal marketing/content teams for aligned messaging and creatives
Manage influencer marketing budgets and ensure timely payments/invoicing
Assist in drafting briefs, contracts, and campaign calendars
Required Skills & Qualifications
Education: Bachelor's degree in Marketing, Mass Communication, or related field
Experience: 1–2 years in influencer marketing, social media marketing, or digital marketing
Skills:
Solid knowledge of Instagram, YouTube, and other social platforms
Positive negotiation and relationship-building skills
Basic understanding of campaign analytics/reporting tools
Excellent communication and coordination skills
Creative mindset with an eye for trending content
Proficiency in MS Excel/Google Sheets for tracking and reporting
Preferred
Prior experience working with a beauty brand, agency, or D2C company on influencer campaigns
Existing network/connects with influencers
Work Location: In person
📌 Influencer Marketing Gurugram
🏢 Placement Hub
📍 Gurugram