Key Responsibilities 1. Doctor &
Hospital Engagement (Referral Management) Establish, build, and maintain long-term relationships with Oncologists, Hemato-Oncologists, Surgical Oncologists, Neurologists, and General Physicians. Conduct regular scientific and marketing visits to private clinics, nursing homes, and corporate hospitals to pitch PET-CT diagnostic services. Address technical or clinical queries from referring doctors regarding scan protocols, tracers, pricing, and turnaround times. 2.

Strategic Market

Expansion &
Campaigns Formulate and implement strategic marketing plans to increase patient acquisition and expand the local/regional referral footprint. Map high-potential clinical zones and identify current medical practices for corporate tie-ups and referral pipelines. Plan and manage budget-conscious campaigns focused explicitly on promoting PET-CT scan services. 3.

Medical

Events &
Scientific Forums Organize and conduct medical outreach programs, health camps, webinars, and Continuous Medical Education (CME) seminars for clinicians.



Present clinical data and the diagnostic superiority of the centers PET-CT imaging over standard modalities during corporate presentations. 4.

Market

Intelligence &
Analysis Monitor competitor pricing, service offerings, and marketing strategies in the diagnostic domain. Track key marketing KPIs, patient referral trends, and return on investment (ROI), providing structured weekly and monthly updates to the management.

Required Skills &

Competencies Clinical Credibility: Solid medical knowledge (understanding of oncology, staging, restaging, and the clinical utility of PET-CT scans). Communication &
Negotiation: Exceptional verbal and written communication skills to converse comfortably with senior consultants and healthcare executives.

Relationship Building: Proven ability to manage complex relationships with clinical stakeholders.

Commercial

Mind-set: Target-oriented, self-motivated, and comfortable traveling locally for doctor outreach visits. Tech-Savvy: Proficient in Microsoft Office (Excel, PowerPoint) and basic CRM tracking tools.

📌 Medical Marketing Manager Anand
🏢 Roentgen Diagnostics Private
📍 Anand