The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.

:

Core Responsibilities
Media Strategy &
Omnichannel Planning:

Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.
Audience Insights &
Analytics:

Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.
Client Leadership &
Presentation:

Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).
Campaign &
Publisher Management:

Oversee campaign pacing,



ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.
Team Leadership &
Recent Business:

Mentor junior planners, evolve planning principles, and contribute strategic media solutions for current business pitches.

Required Skills &
Expertise
Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel &
PowerPoint.
Platform Knowledge: Solid working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location:

Mumbai

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

📌 Manager Digital Planning Mumbai
🏢 dentsu
📍 Mumbai