WE ARE HIRING | HEAD – AGRITOURISM BUSINESS & OPERATIONS

Location: Bengaluru / South India

Experience: 10–15+ Years

Employment Type: Full-Time | Leadership Role

About the RoleWe are looking for an entrepreneurial and hands-on Head – Agritourism Business to take complete ownership of building and scaling a new-age agritourism destination.

This is an end-to-end business-building role. The person will be responsible for taking the project from concept → business planning → development → team building → launch → operations → revenue growth → scale.

We are looking for someone who can think like an entrepreneur, execute like an operator and build an experience-led business from the ground up.

Key Responsibilities1. Business & Concept Development

- Develop the overall agritourism business model and commercial strategy.
- Define the positioning, target customer segments and revenue streams.
- Develop the overall destination concept combining agriculture, hospitality, leisure, food, wellness, nature and experiential tourism.
- Prepare business plans, budgets, revenue models and financial projections.

2. Project Development & Launch

- Take ownership of the project from concept and planning through operational readiness and launch.
- Work with architects, consultants, designers, contractors, agriculture experts and other stakeholders.
- Define infrastructure, facilities, attractions, activities and guest experiences required for the destination.
- Develop project timelines, milestones, budgets and execution plans.

3. Agritourism Experience Development





- Design differentiated farm-based experiences for families, children, corporates, tourists and weekend travellers.
- Develop activities around farming, food, nature, local culture, wellness, adventure and learning.
- Create seasonal experiences, festivals, workshops, farm-to-table concepts and other revenue-generating experiences.
- Continuously innovate the destination experience.

4. Hospitality & Operations

- Set up complete operating systems, SOPs, service standards and guest experience processes.
- Build and manage teams across hospitality, agriculture, F&B;, housekeeping, activities, maintenance, security and guest relations.
- Establish operating standards, manpower plans, training programs and performance metrics.
- Ensure high standards of safety, hygiene, service and customer experience.

5. Revenue & Commercial Growth

- Own revenue generation and commercial performance of the destination.
- Develop multiple revenue streams including stays, day visits, F&B;, events, corporate outings, activities, workshops, farm produce and experiences.
- Develop pricing, packages, memberships and seasonal offers.
- Build partnerships with corporates, schools, travel companies,



tourism platforms and other strategic partners.

6. Marketing & Business Development

- Develop the go-to-market strategy in collaboration with the marketing team.
- Build destination visibility and customer acquisition channels.
- Develop partnerships with travel platforms, influencers, corporates, schools, institutions and tourism networks.
- Track enquiries, bookings, occupancy, footfall, revenue and customer acquisition costs.

7. Team & Stakeholder Management

- Build the organisation from the ground up.
- Recruit, train and lead the core team.
- Manage consultants, vendors, contractors, local communities and external partners.
- Establish explicit accountability, KPIs and review mechanisms.

8. P&L; & Performance Management

- Own the operating budget and commercial performance.
- Monitor revenue, costs, margins, occupancy, footfall and customer satisfaction.
- Establish dashboards and MIS for management review.
- Identify opportunities to improve profitability and operational efficiency.

Who Are We Looking For?We are looking for a business builder, not just an operations manager. The ideal candidate could come from one or more of the following backgrounds:

- Agritourism / Farm Tourism
- Resort / Hospitality
- Destination Management
- Eco-tourism / Experiential Tourism
- Farmstay / Boutique Resort
- Theme Park / Experience Centre
- Leisure & Recreation
- Food & Farm Experience
- Large-scale experiential projects
- Hospitality-led real estate projects
- Agribusiness with strong commercial exposure

📌 Head – Agritourism Business (Bengaluru)
🏢 DS-MAX Properties
📍 Bengaluru