Tradepass Academy — Tradepass's executive-training vertical — is building a credible training brand for corporate decision-makers, HR, L&D; and business leaders across MEA, ASEAN & APAC. We're looking for a marketing executive who can drive demand generation and qualified lead generation end-to-end.

Key Responsibilities
Execute Tradepass Academy's marketing strategy across MEA/ASEAN/APAC
Develop positioning & messaging for corporate HR/L&D;/business leaders
Create content — course pages, LinkedIn content, email campaigns, case studies, thought-leadership, webinars
Run targeted digital campaigns by industry, geography, job title & seniority
Leverage Tradepass's existing event ecosystem (delegates, speakers, sponsors) to generate Academy demand
Support Sales with marketing-qualified leads (MQLs) and ABM
Track campaign performance, lead quality, CAC and conversion
Continuously optimize the website/course pages

What we're looking for
2–4 years of B2B demand generation / digital marketing experience




Comfortable handling both content and campaigns
Data-driven approach — understands CAC, MQL, conversion metrics
Experience writing messaging for corporate/B2B audiences preferred

Application Question(s)
How many years of B2B demand generation experience do you have, and in your last role, how many qualified leads were you generating monthly?
By how much have you reduced Cost Per Lead (CPL) or CAC in any campaign? Give a specific example/number.
What's one campaign/content piece you created for corporate/B2B decision-makers (HR, L&D;, CXO level) that performed best? What was the result?
Have you ever leveraged an events/webinar database to convert leads? Briefly describe the process.
Which of these have you used hands-on: LinkedIn Ads, Google Ads, Email automation tools?
What is your current/last CTC and expected CTC?

Work Location: In person

📌 Marketing Executive – Demand Generation Bellandur
🏢 Tradepass Global
📍 Bellandur