Key Responsibilities
Plan, execute, and optimize performance marketing campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
Manage campaigns focused on website traffic, lead generation, customer acquisition, conversions, and revenue.
Monitor key performance metrics such as ROAS, CAC, CPC, CPM, CTR, conversion rate, and revenue.
Develop and test different ad creatives, audiences, campaign structures, offers, and messaging.
Conduct audience research and create appropriate targeting strategies for different customer segments.
Coordinate with the creative, content, e-commerce, and marketing teams to develop high-performing ad creatives.
Analyze campaign performance and identify opportunities for optimization and scaling.
Manage retargeting campaigns for website visitors, engaged users, and existing customers.
Track campaign performance through Google Analytics, Meta Ads Manager, and other analytics tools.
Prepare regular performance reports and share actionable insights with the management team.
Conduct A/B testing of creatives, audiences, landing pages, and campaigns.
Monitor competitors and industry trends to identify new performance marketing opportunities.
Ensure proper tracking of pixels, events, UTM parameters, conversions,



and other campaign-related analytics.
Manage advertising budgets efficiently while achieving defined business and revenue targets.

Required Skills
Solid knowledge of Meta Ads and Google Ads.
Good understanding of e-commerce performance marketing.
Knowledge of Google Analytics / GA4, Meta Pixel, Conversion API, and tracking tools.
Robust analytical and data interpretation skills.
Understanding of ROAS, CAC, LTV, CTR, CPC, CPM, and conversion funnels.
Experience with campaign optimization and budget management.
Good communication and reporting skills.
Ability to work in a fast-paced fashion/e-commerce environment.

Experience 2–5 years of experience in Performance Marketing, preferably with experience in fashion, lifestyle, D2C, or e-commerce brands.

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field preferred.

What We’re Looking For A result-oriented qualified who can take ownership of performance marketing campaigns, identify growth opportunities, and use data to improve customer acquisition, online sales, and overall marketing ROI.

Pay: ₹45,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketer Noida
🏢 House of Fett
📍 Noida