Plan, launch, and manage performance campaigns across Google Ads (Search, Display, PMax), Meta Ads, and other digital channels to drive loan app installs and applications.
Own the full-funnel metrics: CPL, CPI, CPA, CTR, conversion rate, and ROAS, and optimize budgets across channels to maximize disbursement volume within target CAC.
Track and analyze the lead-to-disbursement funnel in coordination with Sales, Credit, and Collections teams to improve lead quality and reduce drop-offs and TAT.
Set up and manage attribution and analytics tools (Google Analytics 4, AppsFlyer/Branch/Firebase) to accurately measure campaign performance and app events.
Conduct A/B tests on ad creatives, landing pages, and audience segments to continuously improve funnel conversion.




Coordinate with the design/content team to develop ad creatives and landing pages that are compliant with RBI Digital Lending Guidelines and fair-practice norms.
Manage affiliate, influencer, and partner marketing channels where applicable, tracking performance against ROI benchmarks.
Prepare regular performance reports and dashboards (Excel/Power BI) for management, highlighting spend efficiency, funnel health, and channel-wise ROI.
Stay updated on platform policy changes (Google/Meta lending-ad policies) and RBI/regulatory updates impacting digital loan advertising.
Manage day-to-day relationships with ad platform representatives and marketing/media agencies.

Pay: ₹500,000.00 - ₹1,200,000.00 per year

Advantages
Paid sick time
Provident Fund

Work Location: In person

📌 Performance Marketing Executive Paschim Vihar
🏢 B4 salary
📍 Paschim Vihar