Role & responsibilities
Own and lead the digital marketing strategy with a focus on growth, user acquisition, and revenue while optimizing CAC (Customer Acquisition Cost).
Develop and execute paid media strategies across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and other sponsored publisher channels.
Analyze performance data to identify trends, optimize conversion funnels, and maximize marketing ROI.
Collaborate with creative, content, and analytics teams to craft compelling ad creatives and landing pages for better engagement and conversions.
Implement growth loops and A/B testing frameworks to continuously refine marketing campaigns.
Work closely with Tech, Product, and Data Analytics teams to build automation, improve tracking, and enhance campaign effectiveness.
Stay updated on industry trends, algorithm changes, and emerging performance marketing tactics to maintain a competitive edge.





Preferred candidate profile
3+ years of experience in performance marketing, growth marketing, or digital marketing in a high-growth B2C startup, preferably in the EdTech space.
Hands-on expertise in managing large-scale performance marketing budgets and optimizing for CAC, ROAS, and LTV.
Robust knowledge of Google Ads, Facebook Ads, LinkedIn Ads, YouTube, and other paid acquisition channels.
Highly analytical mindset with a data-driven approach to decision-making.
Robust problem-solving skills with a first-principles approach to growth challenges.
Ability to collaborate cross-functionally and communicate insights effectively.
Experience in project management and execution of multi-channel campaigns.

📌 Performance Marketing Specialist Kanpur
🏢 Eu0026ICT Academy, IIT Kanpur
📍 Kanpur