Job Title: PPC Executive

Experience: 2 Years

Industry Preference: Education / EdTech

Location: Vadodara, Gujarat

Employment Type: Full time

We are looking for a performance-driven PPC Executive to manage and optimize paid marketing campaigns across platforms like Google Ads and Meta. The ideal candidate should have hands-on experience in lead generation, especially within the education sector, and a solid understanding of ROI-focused campaign strategies.

Key Responsibilities
Plan, execute, and optimize PPC campaigns across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
Other platforms (LinkedIn Ads, Adroll, Taboola, Outbrain, Etc)
Drive high-quality lead generation for courses, admissions, and programs
Perform keyword research, competitor analysis, and audience targeting
Monitor campaign performance and optimize based on KPIs (CPL, CTR, ROAS, conversions)




Create and test ad copy, creatives, and landing page strategies
Manage budgets efficiently to maximize ROI
Implement tracking using:
Google Analytics (GA4)
Google Tag Manager (GTM)
Conversion tracking & pixels
Generate weekly/monthly performance reports with actionable insights
Collaborate with design, content, and CRM teams for campaign success

Why Join Us?
Work on high-budget, large-scale campaigns across multiple platforms
Exposure to end-to-end performance marketing funnel (awareness to conversion)
Hands-on experience with advanced tools like GA4, GTM, and marketing automation
Prospect to experiment with A/B testing, new ad formats, and growth strategies

📌 Ppc Executive Vadodara (India)
🏢 Parul University
📍 India