Job Title: Media & Influencer Marketing Executive

Experience: 2–5 Years

We are looking for a Media & Influencer Marketing qualified to join our PR agency. The ideal candidate should have hands-on experience in influencer sourcing, media outreach, campaign execution, negotiations and relationship management.

Key Responsibilities:
Source and shortlist relevant influencers and content creators based on client briefs, target audience, category and budget.
Manage influencer outreach, negotiations, commercials, deliverables and coordination.
Execute influencer campaigns end-to-end, from sourcing and briefing to content approvals, posting and reporting.
Build and maintain strong relationships with influencers, talent managers, journalists and media houses.
Identify relevant media opportunities, journalists, publications and platforms for clients.
Stay updated on influencer trends, social media trends, creators and competitor activity.




Coordinate with clients and internal teams to ensure smooth and timely campaign execution.
Track campaign deliverables, performance and budgets and prepare campaign reports.
Manage multiple clients and campaigns simultaneously while ensuring deadlines are met.

Requirements:
2–5 years of experience in PR, Influencer Marketing, Digital Marketing or a similar role.
Solid understanding of the influencer and media ecosystem.
Excellent influencer sourcing, research, communication, negotiation and follow-up skills.
Ability to independently identify and approach relevant influencers and media contacts.
Good understanding of social media platforms, especially Instagram and YouTube.
Solid organisational skills and ability to work within deadlines and budgets.
Existing relationships with influencers, talent managers and media contacts will be an added advantage.

📌 Public Relations Executive Mumbai (India)
🏢 Inovatus PR
📍 India