Reels & Shorts Lead

Company: Adda247

Location: Gurugram | On-site

Experience: 3 to 6 Years

About the Role

We are looking for a young, highly creative, and social-media-native Reels & Shorts Lead to own short-form content across YouTube Shorts and Instagram Reels. The role will involve leading a team of 15 to 20 members and driving content innovation, execution, and engagement.

Key Responsibilities
Own the end-to-end Reels & Shorts content strategy, planning, and execution.
Lead and manage a team of 15 to 20 content specialists.
Identify trends, formats, and content opportunities across YouTube and Instagram.
Experiment with different short-form formats, hooks, storytelling styles, and A/B testing to improve performance.
Collaborate closely with faculty and content teams to ensure effective content implementation.




Handle challenging conversations, resolve conflicts, and drive solid team collaboration.
Track content performance and continuously optimize for views, engagement, retention, and reach.

What We're Looking For
Strong understanding of YouTube Shorts, Instagram Reels, and short-form content trends.
Highly creative with a strong sense of what makes content engaging and shareable.
Proven experience in content execution and innovation.
Strong people-management and communication skills.
Ability to manage stakeholders and handle difficult conversations effectively.
Comfortable working in a rapid-paced, execution-driven workplace.

📌 Reels & Shorts Lead Gurugram (India)
🏢 Adda247
📍 India