About the Role The Regional Marketing Manager will lead the marketing strategy for Allen’s offline programs in a specific region. The role focuses on driving student and parent engagement, lead generation, and enrolment growth through targeted campaigns and partnerships.

Key Responsibilities:
Marketing Strategy & Execution
Design and implement regional marketing plans for classroom programs.
Identify and engage target audiences (students & parents).
Monitor market trends and adapt strategies accordingly.
Lead Generation & Enrollment
Set and achieve lead and enrollment targets.
Use digital, social media, email, and CRM channels to drive leads.
Plan and execute newspaper print, outdoor and BTL activities.
Brand Promotion
Ensure brand consistency and reputation across the region.
Execute brand-building initiatives and local promotions.
Channel & Partner Management




Build relationships with schools and educational partners.
Organize events, webinars, and seminars to promote programs.
Collaborate with Internal stakeholders
Partner with creative, media, social, CRM team to deliver marketing collaterals.
Partner with business and academics team to gather requirement.

Qualifications
3+ years of marketing experience, preferably in education/ banking/ insurance/ telecom or other lead generation industry.
Solid understanding of lead generation and enrollment strategies.
Excellent communication, leadership, and analytical skills.
Ability to work in rapid paced ambiguous setting.
Good Pedigree / Colleges.

📌 Regional Marketing Manager Delhi
🏢 Allen
📍 Delhi