Company Description Journey Partner, founded in November 2021, is a travel solutions provider serving clients across India and internationally for tours, travel, and MICE requirements. The company has organized domestic travel across diverse regions of India, including Jammu & Kashmir, Rajasthan, Karnataka, Kerala, Tamil Nadu, Andaman & Nicobar Islands, Eastern and North Eastern states, and Gujarat. Internationally, Journey Partner has supported travel to destinations in South East Asia, the Middle East, Europe, the USA, and Africa.

Countries frequently served include Japan, Singapore, Vietnam, Malaysia, Thailand, Cambodia, Sri Lanka, Maldives, Bhutan, UAE, Türkiye, Russia, Norway, Sweden, Denmark, Finland, Greece, France, the UK, USA, Italy, and Kenya. The organization focuses on delivering reliable, tailored travel experiences for a wide range of customer needs.

Role Objective To drive Journey Partner’s digital growth by improving online visibility, generating qualified business leads and strengthening engagement across search engines, social media, website and other digital channels.

The role will have end-to-end responsibility for digital marketing activities, with a strong emphasis on measurable lead generation and conversion

Key Responsibilities

1. Search Engine Optimisation (SEO)

Develop and execute on-page, off-page and technical SEO initiatives.

Conduct keyword research, competitor analysis and search trend analysis.

Improve organic ranking for relevant travel, holiday, corporate travel and MICE-related searches.

Optimise website pages, blogs, destination content and landing pages.

Monitor performance through Google Search Console, GA4 and appropriate SEO tools.

2. Lead Generation & Performance Marketing

Plan and execute digital campaigns for generating qualified enquiries.

Generate leads for domestic and international holidays, corporate travel,



MICE and other Journey Partner services.

Design campaign funnels and landing pages to improve conversion.

Track leads from source through enquiry and conversion.

Continuously improve cost per lead and quality of leads.

3. Google Ads

Independently plan and manage Google Search, Display, remarketing and other relevant campaigns.

Undertake keyword planning, audience targeting, bidding and budget optimisation.

Monitor CPC, CTR, conversion rate, CPL and ROI.

Optimise campaigns based on actual business results.

4. Social Media & Meta Marketing

Manage Journey Partner’s presence across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.

Plan and execute Meta advertising campaigns.

Develop monthly social media and campaign calendars.

Increase meaningful reach, engagement, enquiries and conversions.

5. Digital Content Creation

Create engaging destination content, promotional posts, reels, short videos, campaign creatives and advertisements.

Develop digital content around customer experiences, destinations, offers, festivals and travel trends.

Prepare SEO-friendly website and blog content.

Coordinate photography/video/content requirements wherever necessary.

6. Website & Digital Presence

Regularly review and update website content, packages, offers and landing pages.

Improve website user journey and calls-to-action.

Work towards increasing organic traffic, enquiries and conversion.

Coordinate with website/technical service providers where specialist intervention is required.

7.



Analytics & Performance Reporting

Monitor GA4, Google Search Console, Google Ads, Meta Ads Manager and social-media analytics.

Prepare monthly digital performance dashboards.

Analyse source-wise leads and conversions.

Recommend corrective actions based on data and campaign performance.

### Key Performance Indicators

Performance will primarily be evaluated through:

Qualified leads generated

Cost per qualified lead

Lead-to-conversion ratio

Revenue generated from digital leads

Return on advertising spend

Organic search growth and keyword rankings

Website traffic and enquiry conversion

Social-media reach and engagement

Growth in direct and organic enquiries

### Candidate Profile The candidate should have:

2–4 years of hands-on digital marketing experience.

Demonstrable experience managing Google Ads and Meta Ads.

Practical knowledge of SEO and Google Search Console.

Experience in lead-generation campaigns.

Working knowledge of GA4 and conversion tracking.

Ability to independently create digital content and campaign concepts.

Working knowledge of Canva or similar design tools.

Basic reel/video editing capability.

Solid analytical and communication skills.

Experience in travel, tourism, hospitality or another B2C/B2B service industry will be preferred.

Candidates should be prepared to demonstrate actual campaigns handled and measurable results achieved during the selection process.

The candidate should be capable of independently planning and executing campaigns—not merely coordinating with external agencies.

What Success Will Look Like The role will be measured not simply by followers, likes or website traffic, but by:

Organic Search Growth | Qualified Leads | Cost per Lead | Lead-to-Conversion Ratio | Website Enquiries | Campaign ROI | Digital Revenue Contribution

📌 DIGITAL MARKETING & LEAD GENERATION EXECUTIVE (Kolkata)
🏢 Journey Partner
📍 Kolkata