Key Responsibilities
Develop and implement comprehensive digital marketing strategies aligned with business goals
Plan, execute, and optimize multi-channel marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms
Manage SEO and SEM activities to improve organic and paid search performance
Drive lead generation campaigns and improve conversion rates across the marketing funnel
Oversee social media strategy, content calendars, and online brand presence
Analyze campaign performance using Google Analytics, Search Console, and other marketing tools
Monitor key performance metrics and provide actionable insights to stakeholders
Collaborate with content, design, sales, and product teams to execute campaigns effectively
Manage marketing budgets and ensure maximum ROI from digital investments
Stay updated with emerging digital marketing trends, tools, and best practices




Mentor and guide junior marketing team members

Required Skills
Solid expertise in SEO, SEM, PPC, Google Ads, Meta Ads, and LinkedIn Ads
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, Search Console, and marketing automation tools
Knowledge of content marketing, email marketing, and lead nurturing strategies
Experience in conversion rate optimization (CRO) and A/B testing
Robust understanding of website analytics and performance metrics
Excellent communication, analytical, and stakeholder management skills

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Digital Marketing Specialist / Senior Digital Marketing Lead Pune (India)
🏢 Code Work It Solutions
📍 India