Senior Marketing Executive Bengaluru (India)

Senior Marketing Executive Bengaluru (India)

20 Sep
|
Café Coffee Day
|
India

20 Sep

Café Coffee Day

India

– Executive/Sr. Executive, Product Operations & Marketing Coordination

Role Purpose The role is responsible for coordinating product lifecycle activities across Marketing, Supply Chain, Operations, Quality, Regulatory, Finance, and Vendor Management functions, ensuring timely execution of product launches, artwork approvals, sales tracking, inventory management, and product innovation initiatives.

Key Responsibilities

Accounts, Billing & Payment Coordination
Manage invoices and purchase orders with Accounts and vendors.
Track payments related to café projects and vendors.
Coordinate documentation and approvals with internal stakeholders and vendors.

Regulatory Compliance & Product Approvals
Coordinate with Legal Metrology, FSSAI, QA/QC, and R&D; teams.
Ensure artworks and packaging comply with regulatory requirements.

Artwork Management & Marketing Release
Coordinate artwork adaptation, design revisions, and artwork releases.
Liaise with designers and vendors for packaging implementation.

Current Product Launch Management




Manage launch communications and indent allocations.
Coordinate product shoots and launch display activities.

Sales Performance Analysis
Analyze MoM and YoY sales performance.
Prepare weekly launch and sales reports for management.

Product Category Management & Improvement
Drive product improvements based on sales performance and feedback.
Support near-expiry stock liquidation and inventory movement planning.

Recent Product Development & Innovation
Conduct market research and current product studies.
Coordinate prototypes, agency partnerships, vendor sourcing, and onboarding.

SCM & Print Vendor Coordination
Coordinate packaging specifications, cylinder requirements, and print execution.
Manage product information including ingredients, nutrition, and allergen details.

Feedback Collection & Analysis
Conduct sensory evaluation and costing analysis.
Gather and analyze customer and operational feedback for product innovation.

📌 Senior Marketing Executive Bengaluru (India)
🏢 Café Coffee Day
📍 India

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