ABOUT THE ROLE Yogyam is building a global career-readiness platform for Indian nurses, with active pipelines toward Germany and other European markets. This role owns social media research and content execution on both sides of that pipeline — sourcing and engaging Indian nursing talent, while researching German/European market trends, competitor activity, and content angles that resonate with our supply-side and demand-side audiences.
KEY RESPONSIBILITIES India Side - Research and track nursing communities, language-class groups, and nurse-focused pages
Identify and engage active/engaged nurse profiles
Manage both country calendar timing for content Track competitor recruitment agencies' social presence and messaging Europe Side - Research German/European carehome and hospital social media presence, recruitment messaging, and employer branding trends
Monitor German nursing-sector hashtags, groups, and influencer/creator activity (e.g.,
nurses already working in Germany) Flag partnership-relevant signals (language schools, recognition bodies, agencies) worth outreach
Support translation/localization checks for Europe-facing content (working with German-speaking reviewers)
Cross-Cutting Weekly research reports summarizing trends, competitor moves, and content prospects on both sides Basic performance tracking (reach, engagement, follower growth) on managed handles
Coordinate with content/design team on asset requests REQUIREMENTS - Should be familiar with tools like Facebook, Instagram, LinkedIn Interest in healthcare workforce mobility / international recruitment space a plus
No experience required Should have own laptop COMPENSATION ₹10,000 per month HOW TO APPLY Interested candidates may email their CV to
📌 Social Mediaresearch&marketingexecutive Nagpur
🏢 Yogyam
📍 Nagpur
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