skub is building India’s most desired premium medical lifestyle brand — combining world-class comfort, elevated design and an exceptional customer experience for Indian healthcare professionals.

We’re looking for someone who can help build and own our growth engine across:
D2C / Shopify growth
Conversion optimisation
Performance marketing
CRM & repeat purchase
Customer insights
Growth experiments
Influencers, ambassadors & community
Growth analytics and weekly commercial performance

This is not a social media manager role or a pure performance marketing role.

We want someone who can look at the business and answer:

Where is growth coming from?

Where are we losing customers?

What should we do next?

And then drive those actions to execution.

You’ll be a strong fit if you:
Have 3–6 years of experience in D2C, e-commerce, growth, consumer brands or digital commerce
Understand metrics such as CAC, ROAS, MER, CVR,



AOV and repeat purchase
Are comfortable with Shopify and e-commerce analytics
Can work effectively with performance, creative, product and operations teams
Think commercially, not just in terms of marketing activity
Have solid analytical ability and ownership
Can balance growth with premium brand positioning
Like testing ideas, learning quickly and scaling what works

Experience in fashion, apparel, lifestyle, healthcare or premium consumer brands is practical, but not essential.

The prospect

This is an early-stage role with significant ownership.

You’ll help shape how skub acquires customers, improves conversion, increases retention and builds a category-defining brand for India’s medical community.

Location: Mumbai / Hybrid

📌 Strategic Growth Lead Mumbai
🏢 skub
📍 Mumbai