ABOUT THIS ROLE

Calendar, publishing, stories, formats, what goes up and when. You watch what is happening on the platforms and bring it back to us with a point of view, not a screenshot. Why is this format working. Who is doing it well. What would ours look like. We want someone who reads the internet as a source of intelligence, not just as a place to post.

You are the voice in our comments, our DMs and our community. Someone will ask about a delayed order. Someone will say the pen changed how their mornings feel. Someone will be rude. All three deserve a reply that sounds like that is a writing skill as much as a service one.

Warm, articulate, unhurried, never corporate, never grovelling. How we talk to one person in a DM is the brand, the same way the product is.

You'll work with the copywriter, the performance team and the founders, and you'll be the one who notices things first. The customer language that should become a headline. The creator who keeps tagging us. The complaint that is really a product problem.

What you'll own
The social calendar across Instagram, plus the channels we choose to grow next
Publishing, stories, community posts, and the rhythm of the feed




Every comment and DM, with a response quality bar we set together
A monthly read on what's moving in culture and on the platforms, and what should do about it
Social listening on our customers, our creators and our category
The feedback loop back into product, CX and content, so what you hear doesn't die in the inbox

What we're looking for
2 to 4 years running social for a consumer brand people actually care about
You write well. Short-form, in a real voice, under pressure. This is the non-negotiable
Genuine platform fluency. You can explain why something is working, not just that it is
Emotional steadiness. You can handle an angry customer with grace and not take it home
Judgement about tone.

You know when to be funny and when absolutely not to be
Organised enough to run a calendar without being chased

Nice to have
Design, fashion or lifestyle brand background
You've handled customer conversations at volume and know where they break
Basic shooting or editing for stories and reactive content

📌 Social Media / Community Manager New Delhi (India)
🏢 Consult Shekhar Pandey
📍 India