JOB DESCRIPTIONCREATIVE DIRECTOR – BRAND, CONTENT & DIGITAL

Company: Manju Groups

Location: Chennai, Tamil Nadu

Department: Media, Branding & Digital

Employment Type: Full-Time

Reports To: Group Management / Business Head

ABOUT THE ROLE

Manju Groups is looking for a highly creative, commercially minded and hands-on Creative Director – Brand, Content & Digital to lead the creative vision across the Group.

The role will be responsible for building and strengthening the Manju Groups brand through creative campaigns, digital content, social media, Reels, videos, photography, storytelling and brand communication.

The ideal candidate should have a strong understanding of Instagram, Facebook, YouTube and other digital platforms, along with the ability to conceptualize, direct and execute high-quality content that increases brand visibility, engagement and business impact.

KEY RESPONSIBILITIES1. Creative Direction

- Develop the overall creative vision and communication style for Manju Groups.
- Conceptualize innovative campaigns, content ideas and digital experiences.
- Develop creative concepts for corporate, real estate and other Group businesses.
- Ensure consistency in visual identity, messaging, tone and brand presentation.
- Review and approve creative output from internal teams and external agencies.

2. Branding & Brand Development
- Strengthen the Manju Groups brand identity across all business verticals.
- Develop concepts for branding campaigns, launches, events and corporate communication.
- Ensure consistent use of logos, colours, typography, imagery and brand guidelines.
- Create innovative brand positioning and storytelling concepts.
- Develop creative communication for new projects, launches and business initiatives.

3. Social Media & Digital Content
- Lead creative strategy for Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Develop high-impact Reels, short-form videos, promotional videos and social campaigns.
- Build monthly content themes and creative calendars.
- Identify current content trends and convert them into relevant brand content.
- Develop content that improves reach, engagement, brand awareness and lead generation.
- Work closely with the digital marketing team to align creative content with marketing objectives.

4. Video & Reel Direction
- Conceptualize and direct professional Reels, promotional videos and corporate films.
- Develop scripts, storyboards, shot concepts and creative treatments.
- Direct shoots involving employees, management, customers, influencers, properties and projects.
- Guide videographers,



photographers, editors and production teams.
- Ensure quality of framing, lighting, visuals, storytelling, music and overall presentation.
- Participate in location scouting and production planning when required.

5. Campaign Development
- Create creative concepts for:
- Project launches
- Property marketing campaigns
- Corporate campaigns
- Festivals and special occasions
- Employee engagement campaigns
- Events and activations
- Recruitment branding
- Customer campaigns
- Digital advertising campaigns
- Develop campaign themes, key visuals, video concepts and supporting content.

6. Creative Team Leadership
- Lead and mentor graphic designers, video editors, photographers, content creators and social media creatives.
- Allocate creative assignments and establish timelines.
- Review creative work and maintain quality standards.
- Build an efficient internal creative production process.
- Coordinate with external creative agencies, production houses and freelancers when required.

7. Content Production

Oversee the complete content production cycle:

Concept → Script → Pre-Production → Shoot → Direction → Editing → Review → Publishing

- Ensure timely delivery of creative assets.
- Maintain high production standards across all digital content.
- Build a reusable library of photographs, videos, footage and creative assets.

8. Collaboration With Business Teams

Work closely with

- Sales & Marketing
- Digital Marketing
- Business Development
- Project Teams
- HR & Administration
- Senior Management
- Customer Relationship Management
- Corporate Communications

Translate business requirements into strong creative communication and content.

KEY DELIVERABLES The candidate will be expected to drive:

- Strong and consistent Manju Groups brand identity
- High-quality Instagram and Facebook content
- Regular Reel and short-form video production
- Project and property promotional campaigns
- Corporate branding initiatives
- Creative campaigns for business growth
- Professional event and corporate coverage
- Digital-first storytelling
- Improved social media engagement and brand visibility

REQUIRED SKILLSCreative Skills
- Creative conceptualization
- Storytelling




- Brand development
- Visual communication
- Art direction
- Video direction
- Campaign conceptualization
- Content strategy

Digital Skills
- Instagram
- Facebook
- YouTube
- LinkedIn
- Short-form video platforms
- Social media trends
- Digital campaigns
- Content planning

Production Skills
- Script writing
- Storyboarding
- Photography direction
- Videography direction
- Reel production
- Video editing understanding
- Post-production supervision
- Shoot management

Leadership Skills
- Creative team management
- Project management
- Agency management
- Stakeholder management
- Presentation skills
- Strong communication
- Ability to work under tight deadlines

EXPERIENCE & QUALIFICATION

Education:

Bachelor's degree in Visual Communication, Mass Communication, Advertising, Media, Marketing, Design, Film Making or a related field.

Experience:

7–12 years of relevant experience in creative direction, branding, digital content, advertising, social media, media production or a related field.

Candidates with strong experience in brand campaigns, real estate, corporate branding, digital marketing, content production or consumer-facing businesses will be preferred.

PORTFOLIO REQUIREMENT A strong portfolio is mandatory.

Candidates should be able to demonstrate previous work in:

- Instagram Reels
- Social media campaigns
- Brand campaigns
- Video production
- Creative advertisements
- Corporate videos
- Property/project campaigns
- Photography
- Digital content
- Brand identity development

Candidates may be asked to present their portfolio during the interview.

PERSONAL ATTRIBUTES

- Highly creative and cutting-edge
- Strong visual sense
- Trend-aware and digitally savvy
- Commercially oriented
- Strong storytelling ability
- Hands-on approach
- Excellent communication skills
- Robust leadership capability
- Ability to convert ideas into execution
- Comfortable working in a fast-paced environment
- Solid attention to detail

PERFORMANCE INDICATORS

Performance will be evaluated based on:

- Quality and consistency of creative output
- Brand consistency
- Content production efficiency
- Social media engagement
- Creative campaign performance
- Timely delivery of campaigns and content
- Quality of video and Reel production
- Business alignment of creative campaigns
- Team productivity and development
- Overall improvement in digital brand presence

Pay: ₹50,000.00 - ₹75,000.00 per month

Benefits

- Cell phone reimbursement
- Versatile schedule
- Food provided

Work Location: In person

📌 Creative Director (Chennai)
🏢 Manju Groups
📍 Chennai