Role & responsibilities
Plan, create, manage and optimize paid advertising campaigns across Meta Ads, Google Ads and Microsoft Bing Ads.
Manage campaigns for e-commerce, lead generation and performance-driven brands.
Monitor key performance metrics including ROAS, CPA, CPC, CTR, CPM, Conversion Rate and Revenue.
Optimize campaigns regularly by adjusting budgets, bids, audiences, keywords, placements and creatives.
Create and manage Google Search, Shopping, Performance Max, Display and Remarketing campaigns.
Manage Meta Sales, Conversion, Retargeting and Prospecting campaigns.
Perform keyword research and maintain negative keyword lists for Google and Bing campaigns.
Set up and verify basic conversion tracking, Meta Pixel, Google Tag Manager and GA4 tracking.
Analyze campaign performance and identify prospects to improve sales, leads and return on ad spend.




Conduct A/B testing for creatives, audiences, ad copy, landing pages and campaign structures.
Work with the creative and content team to suggest ad creatives based on campaign performance.
Prepare daily, weekly and monthly performance reports with actionable insights.
Monitor campaign budgets and ensure spending is aligned with performance goals.
Identify underperforming campaigns and take corrective actions quickly.
Research competitors, audiences, keywords and advertising trends.
Maintain proper campaign naming, structure and reporting for multiple brands/accounts.
Stay updated with changes and recent features across Meta, Google and Microsoft advertising platforms.

📌 Walk In Performing Marketing Associate Ahmedabad (India)
🏢 IERARE
📍 India