SNAD Media is looking for a Paid Media Specialist who can plan, execute, optimise and scale performance marketing campaigns across Meta Ads and Google Ads for multiple clients.

Key Responsibilities
Plan and manage Meta Ads & Google Ads campaigns.
Handle lead generation, conversion and sales campaigns.
Create campaign strategies based on client objectives and budgets.
Manage audience targeting, retargeting and lookalike audiences.
Continuously optimise campaigns to improve CPL, CPA, ROAS and conversions.
Set up and troubleshoot Meta Pixel, CAPI, datasets and conversion events.
Work with Google Analytics 4 and Google Tag Manager for tracking.
Analyse campaign performance and prepare reports.
Conduct A/B testing for creatives, audiences, placements and campaign structures.
Coordinate with the content, design and account management teams.




Manage multiple client ad accounts simultaneously.

Skills Required
Strong knowledge of Meta Ads Manager and Google Ads.
Good understanding of performance marketing and conversion funnels.
Knowledge of Meta Pixel, CAPI, GA4 and GTM.
Solid analytical and problem-solving skills.
Understanding of metrics such as CTR, CPC, CPM, CPL, CPA, ROAS and conversion rate.
Ability to independently optimise and scale campaigns.
Positive communication and reporting skills.

Experience

1–3+ years of relevant Paid Media / Performance Marketing experience.
Agency experience will be preferred.

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks:
Paid sick time

Work Location: In person

📌 Paid Media Specialist Vadodara
🏢 SNAD MEDIA
📍 Vadodara