We are looking for a performance-driven PPC Executive to manage and optimize paid marketing campaigns across platforms like Google Ads and Meta. The ideal candidate should have hands-on experience in lead generation, especially within the education sector, and a robust understanding of ROI-focused campaign strategies.

Key Responsibilities:
Plan, execute, and optimize PPC campaigns across:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
Other platforms (LinkedIn Ads, Adroll, Taboola, Outbrain, Etc)
Drive high-quality lead generation for courses, admissions, and programs
Perform keyword research, competitor analysis, and audience targeting
Monitor campaign performance and optimize based on KPIs (CPL, CTR, ROAS, conversions)
Create and test ad copies, creatives, and landing page strategies
Manage budgets efficiently to maximize ROI




Implement tracking using: Google Analytics (GA4), Google Tag Manager (GTM), Conversion tracking & pixels
Generate weekly/monthly performance reports with actionable insights
Collaborate with design, content, and CRM teams for campaign success

Why Join Us?
Work on high-budget, large-scale campaigns across multiple platforms
Exposure to end-to-end performance marketing funnel (awareness to conversion)
Hands-on experience with advanced tools like GA4, GTM, and marketing automation
Opportunity to experiment with A/B testing, recent ad formats, and growth strategies

Pay: ₹450,000.00 - ₹700,000.00 per year

Advantages:
Paid time off

Work Location: In person

📌 Ppc Executive Vadodara
🏢 Parul University
📍 Vadodara