Key Responsibilities

Social Media Management
Develop and execute social media strategies for multiple brands/accounts.
Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
Plan and manage weekly/monthly content calendars.
Develop ideas for posts, reels, stories, carousels, videos and campaigns.
Write captions, CTAs, hashtags and promotional copy.
Research trends, hashtags, competitors and industry developments.
Monitor comments, DMs, mentions and audience engagement.
Track social media KPIs and prepare performance reports.
Coordinate with content writers, designers, video editors and SEO teams.

Meta Ads
Plan, create, manage and optimize Facebook & Instagram campaigns using Meta Ads Manager.
Hands-on experience with Sales/Conversion campaigns is mandatory.
Manage Lead Generation, Traffic, Engagement, Sales and Conversion campaigns.
Create and manage Custom, Lookalike and Retargeting audiences.
Manage campaign targeting, budgets, placements and bidding.




Test creatives, ad formats, copy, headlines and CTAs.
Monitor and optimize campaigns based on performance data.
Track CTR, CPC, CPM, CPL, CPA, ROAS and conversions.
Manage Meta Pixel, Events Manager and conversion tracking.
Prepare campaign performance reports with insights and recommendations.

Team Management
Guide Social Media Executives and junior team members.
Assign tasks and monitor deliverables.
Review content quality and campaign execution.
Coordinate with designers, writers and digital marketing teams.

Required Skills
Social Media Management
Meta Ads Manager
Facebook & Instagram Ads
Sales & Conversion Campaigns
Lead Generation
Retargeting & Lookalike Audiences
Social Media Strategy
Campaign Optimization
Performance Marketing
Social Media Analytics

📌 Social Media Manager Noida (India)
🏢 Zentrx
📍 India