As the Lead for Rides & Communities, you will spearhead customer experience and cultivate a passionate motorcycling culture. You will design and execute experiential rides, signature expeditions, and community engagements, while leveraging customer insights to strengthen brand loyalty across our premium ecosystem
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What You Will Do
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Strategy & Execution: Lead the end-to-end strategy for experiential rides, rallies, signature expeditions, and community-building initiatives.
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Community & MotoSports Synergy: Drive community engagement, customer loyalty programs, and align with MotoSports initiatives.
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Customer Experience (CX) & Training: Elevate overall customer experience and oversee rider training interventions, safety briefing modules, and route planning.
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Ecosystem Growth: Partner with brand teams to translate market insights and customer feedback into impactful community strategies that strengthen the overall riding culture.
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A Day in the Life
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Engaging with active rider community chapters and managing rider training academies.
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Planning high-impact experiential rides, signature expeditions, and safety briefing modules.
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Overseeing ride route selection, vehicle procurement, vendor management, and operating budget governance.
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Analyzing post-event CSAT/NPS feedback to continuously refine community programs.
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Managing cross-functional stakeholders and resolving high-priority customer escalations under field conditions.
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What We're Looking For
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Academic Background: An MBA in Marketing preferably from a Tier 1 institute.
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Passionate Motorcycling Enthusiast: Someone who brings a deep, authentic passion for motorcycling culture and a customer-centric mindset.
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Experienced Leader: A strategic thinker with 12+ years of robust experience in sales, marketing, event management, and community building.
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Community Builder: A relationship-driven leader capable of actively engagi
📌 Lead Rides & Communities Premium Business Gurugram (India)
🏢 Hero MotoCorp
📍 India
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