Job Description
KEY RESPONSIBILITIES
nCHANNEL
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Market scanning, research and identification and appoint of potential distributorn
Ensuring set-up of marketing collaterals & displays at the retailer prior to launchn
Deployment of sales activation plan, BTL activities, CP meets & brand positioningn
Maximizing reach (Numerical Dist., Weighted Dist.) in the cityn
Continuously monitoring & improving channel partner health dealer, distributorn
nSALES AND COLLECTION
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Regular market visits, assuring visible availability of Crompton kitchen appliancesn
Planning and achieving annual budget & collection, ROD plan deployed for the cityn
Manage all channel partners in the respective city (GT, MOR, EBO etc)n
Achieving product wise, channel wise monthly sales targets.n
Ensuring monthly sell in and sell out targets of direct channel partners and ensuring of phasing and robust order pipeline for the month.n
Improving premium contribution of the total kitchen appliances salesn
Overall business development of the category – interfacing with architects, builders & interior contractorsn
nOPERATIONS
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Coordinating with Commercial and C & F / warehousing operations as per laid down policies.n
Ensuring stock liquidation and min. stock levels as per sales forecastingn
Driving process improvement initiatives & effective implementation in the city.n
Ensuring all retailer demands concerning service SLAs, customer service and salesperson trainings are timely addressedn
Preparing daily, weekly and monthly MIS in terms of targets assigned & achievedn
Executing cross functional efficiency between sales, service, finance, logistics etc.n
nPEOPLE
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Inspiring dealers/retailers to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotasn
Training of all off role employees (in shop promoters) in the cityn