Area Sales Manager (ASM) – General Trade
Location: West UP
Department: General Trade Sales
Reporting to: Regional Sales Manager
Employment Type: Full time

Role Summary
Build and scale Troovy’s General Trade business across the assigned geography by developing distribution, expanding productive outlets and driving sustainable secondary sales. Lead the field-sales team as the business owner for the territory, with responsibility for execution, collections and repeat offtake.

Key Responsibilities
Territory Business Ownership
Own primary sales, secondary sales, collections and overall growth for the assigned geography.
Develop monthly, quarterly and annual territory plans aligned with business objectives.
Identify white spaces, high-potential clusters and expansion opportunities.
Manage territory budgets, trade investments and market-development spends.
Build a predictable and sustainable sales pipeline across markets and distributors.

Sales and Distribution Planning
Translate territory targets into distributor, team, beat and outlet-level plans.




Forecast demand using sales trends, market potential, seasonality and planned activities.
Coordinate stock allocation to ensure the availability of priority products and SKUs.
Monitor primary-to-secondary conversion and prevent excess inventory or stock dumping.
Improve distribution width, depth, service frequency and SKU availability.

Sales Team Leadership
Lead ASEs, Sales Officers, PSRs and DBSMs across the assigned geography.
Set explicit daily, weekly and monthly objectives for every team member.
Review performance through sales, coverage, productivity and repeat-outlet metrics.
Conduct regular joint market visits, coaching sessions and performance reviews.
Identify capability gaps and create individual improvement plans.
Support recruitment, onboarding and training of recent field-sales employees.
Build a culture of ownership, discipline, transparency and execution.

Distributor Development

📌 Area Sales Manager Gurugram (India)
🏢 Troovy
📍 India