Job Description

Area Sales Manager (ASM) – General Trade

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Location: West UP

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Department: General Trade Sales

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Reporting to: Regional Sales Manager

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Employment Type: Full time

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Role Summary

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Build and scale Troovy's General Trade business across the assigned geography by developing distribution, expanding productive outlets and driving sustainable secondary sales. Lead the field-sales team as the business owner for the territory, with responsibility for execution, collections and repeat offtake.

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Key Responsibilities

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Territory Business Ownership

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Own primary sales, secondary sales, collections and overall growth for the assigned geography.
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Develop monthly, quarterly and annual territory plans aligned with business objectives.
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Identify white spaces, high-potential clusters and expansion opportunities.
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Manage territory budgets, trade investments and market-development spends.
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Build a predictable and sustainable sales pipeline across markets and distributors.
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Sales and Distribution Planning





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Translate territory targets into distributor, team, beat and outlet-level plans.
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Forecast demand using sales trends, market potential, seasonality and planned activities.
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Coordinate stock allocation to ensure the availability of priority products and SKUs.
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Monitor primary-to-secondary conversion and prevent excess inventory or stock dumping.
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Improve distribution width, depth, service frequency and SKU availability.
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Sales Team Leadership

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Lead ASEs, Sales Officers, PSRs and DBSMs across the assigned geography.
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Set explicit daily, weekly and monthly objectives for every team member.
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Review performance through sales, coverage, productivity and repeat-outlet metrics.
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Conduct regular joint market visits, coaching sessions and performance reviews.
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Identify capability gaps and create individual improvement plans.
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Support recruitment, onboarding and trai

📌 Area Sales Manager Gurugram
🏢 Troovy
📍 Gurugram