Description:

Job Summary

The Territory Sales Manager is responsible for driving primary and secondary sales of non-dairy creams - bakery within the assigned territory. The role focuses on distributor management, retail coverage, new customer acquisition, order generation, merchandising execution and achieving sales targets. This is a field-intensive role requiring regular market visits and solid relationship management with distributors, wholesalers, and key bakery customers.

Key Responsibilities

- Achieve monthly and quarterly sales targets for the assigned territory.

- Appoint and manage distributors where required.

- Ensure effective secondary sales through distributor sales teams.

- Expand distribution network by onboarding new retailers, bakeries, and food service outlets.

- Conduct regular market visits to monitor stock availability, product visibility, and competitor activities.

- Drive product promotions, sampling activities, and in-store branding initiatives.

- Ensure timely order collection, payment follow-ups, and credit control.

- Track and report daily sales activities and market feedback to the Area Sales Manager.





- Maintain strong relationships with key bakery clients and institutional buyers.

- Ensure proper product handling and storage practices at distributor and retail levels.

Key Performance Indicators

- Achievement of monthly/quarterly sales targets (%)

- Secondary sales growth in the assigned territory

- New customer addition per month

- Distributor ROI and stock turnover ratio

- Market coverage and beat plan adherence

- Collection efficiency and outstanding control

Visibility & merchandising compliance score

Experience & Qualifications

- Bachelor’s degree in Business, Marketing, or related field
- Mandatory of 8-10 years of minimum field sales experience in creams, preferably in non-dairy creams, or food products.
- Strong knowledge of distributor management and retail sales operations.
- Good communication and negotiation skills.
- Ability to work independently in a field-based role.
- Basic proficiency in MS Excel and sales reporting tools.
- Valid driving license and willingness to travel extensively within the territory.

Business Unit: Pristine Ingredients Pvt. Ltd. (PIPL)

Business Group: Bakery (BK01)

📌 Territory Sales Manager (TSM)- Kochi, KL (India)
🏢 IFFCO
📍 India