Job Overview

We are looking for a data-driven and analytical Amazon PPC Specialist to manage and optimize Amazon advertising campaigns. The ideal candidate should have hands-on experience with manual keyword targeting, keyword/target performance analysis, bid adjustments, placement optimization, and budget management.

The candidate will be responsible for analyzing campaign data and making logical, performance-based decisions to improve ACOS, ROAS, CTR, CVR, sales, and overall advertising efficiency.

Key Responsibilities:

- Adjust keyword bids, placement bids, campaign budgets, and targeting based on campaign performance and data.
- Monitor keyword-level metrics such as spend, sales, impressions, clicks, CTR, CPC, CVR, ACOS, and ROAS.
- Optimize manual campaigns using exact, phrase, and broad keyword targeting based on performance.
- Analyze search term and keyword performance to improve targeting efficiency.
- Make logical, data-driven recommendations rather than decisions based on assumptions.
- Monitor placement performance and optimize Top of Search, Rest of Search,



and Product Pages bids where required.
- Continuously learn about Amazon Ads platform updates, marketplace trends, customer search behavior, and competitor strategies.
- Candidate should be able to analyze the data, understand why a keyword or target is performing the way it is, and make the right optimization decision based on performance trends.

Required Skills:

- Good written and verbal English communication skills.
- Minimum 1 year of hands-on experience in Amazon PPC.
- Strong understanding of Amazon Sponsored Products and manual campaigns.
- Understanding of key PPC metrics including ACOS, ROAS, CTR, CPC, CVR, impressions, clicks, spend, and sales.
- Good knowledge of keyword targeting, match types, bidding strategies, placement optimization, and campaign budgeting.
- Robust logical reasoning and analytical thinking.

Pay: ₹17,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Amazon PPC Specialist - Manual Campaign & Bid Management (India)
🏢 Gogo Shopper
📍 India