The Digital Marketing Trainer will be responsible for planning and delivering classroom and practical training covering the complete Digital Marketing & Performance Marketing curriculum.

The trainer should be able to teach concepts clearly, demonstrate tools practically, guide students through projects, evaluate their work, and prepare learners for employment and real-world digital marketing roles.

The ideal candidate should have practical experience in Digital Marketing and be comfortable working across SEO, social media, paid advertising, content marketing, WordPress, e-commerce, analytics, automation, and performance marketing.

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Key Responsibilities

1. Training Delivery

- Conduct engaging classroom and practical sessions on Digital Marketing and Performance Marketing.

- Explain concepts from beginner to advanced levels in a structured manner.

- Demonstrate digital marketing tools and platforms through live examples.

- Conduct hands-on exercises, assignments, assessments, and practical activities.

- Maintain a balance between theory and practical implementation.

- Handle students with different levels of technical and marketing knowledge.

- Encourage students to work on real-world business scenarios and campaigns.

2. Digital Marketing Training

Deliver training across areas including:

- Digital Marketing Fundamentals

- Marketing Funnels

- Buyer Personas & Customer Journey

- Brand Positioning

- SEO & GEO/AEO

- Keyword Research & Search Intent

- On-Page, Technical & Off-Page SEO

- Local SEO

- SEO Auditing

- WordPress Website Development

- Elementor

- Landing Pages & Conversion Optimization

- Canva & AI-powered Design

- Content Marketing & Copywriting

- AI-assisted Content Creation

- Social Media Optimization (SMO)

- Social Media Marketing (SMM)

- Meta Ads

- LinkedIn Ads

- X Ads

- YouTube Marketing & Advertising

- WhatsApp Marketing & Automation

- Influencer & UGC Marketing

- Shopify & E-commerce Marketing

- Email Marketing & Automation

- Affiliate Marketing

- Google AdSense

- SEM/PPC

- Google Ads





- Google Merchant Center

- Performance Max

- Google Analytics 4 (GA4)

- Google Tag Manager

- Conversion Tracking

- Attribution & Measurement

- CRO

- Reporting & Dashboards

- Performance Marketing

- Campaign Optimization & Scaling

- AI-powered Marketing & Analytics

3. Performance Marketing

The trainer should be capable of explaining and practically demonstrating:

- CPM, CPC, CTR, CPA, CPL

- ROAS, ROI

- CAC, LTV and LTV:CAC

- Funnel metrics

- Budget allocation

- KPI setting

- Campaign optimization

- A/B testing

- Creative testing

- Bid strategies

- Campaign scaling

- Attribution

- First-party measurement

- Incrementality

- Performance dashboards

4. Practical Projects & Live Campaigns

- Guide students in developing websites and marketing assets.

- Conduct SEO and digital marketing audits.

- Help students build marketing strategies for businesses.

- Guide students through live or simulated Meta and Google Ads campaigns.

- Train students to analyze campaign performance and make optimization decisions.

- Conduct mini projects, capstone projects and practical assessments.

- Help students create portfolios and case studies based on their projects.

5. Student Evaluation & Mentoring

- Conduct regular tests, assignments and practical assessments.

- Review student projects and provide constructive feedback.

- Track student performance and learning progress.

- Mentor students on industry expectations and career opportunities.

- Conduct interview preparation and case-study discussions.

- Guide students in building Digital Marketing resumes and portfolios.

- Support students in developing job-ready practical skills.

6. Curriculum & Training Improvement

- Stay updated with changes in Google, Meta, SEO, AI and other marketing platforms.

- Identify current tools, trends and industry practices relevant to the curriculum.

- Suggest improvements to training materials and practical exercises.

- Create examples, assignments and case studies based on current industry scenarios.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Trainer (Coimbatore)
🏢 Vinsup Skill Academy
📍 Coimbatore