JOB DESCRIPTION

Job Title: Manager / Senior Manager – Marketing

Location: Hyderabad
Employment Type: Full-time

Job Summary

We are looking for a creative, strategic, and business-savvy Marketing professional to lead and execute marketing initiatives across brand, product, digital, and communication functions. The ideal candidate should have a strong understanding of marketing strategy, brand management, digital marketing, customer engagement, and business development.

The candidate will be responsible for developing and implementing integrated marketing strategies that strengthen the brand, drive product awareness, generate leads, and support overall business growth.

Key Responsibilities

Marketing Strategy & Planning

- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Define marketing plans, campaigns, budgets, timelines, and performance metrics.
- Identify market trends, customer insights, and growth opportunities.
- Develop go-to-market strategies for current products, services, and initiatives.
- Track campaign performance and optimize marketing strategies based on results.

Brand Management

- Develop and strengthen the company's brand positioning and identity.
- Ensure consistent brand messaging and communication across all channels.
- Develop brand campaigns, marketing collateral, and communication initiatives.
- Monitor brand perception, market presence, and competitive positioning.
- Work closely with internal teams and external agencies to maintain brand consistency.

Product Marketing

- Develop marketing strategies and positioning for products and services.
- Create product messaging, value propositions, presentations, brochures, and other marketing collateral.
- Work with business and product teams to understand customer needs and market requirements.
- Support product launches and develop campaigns to drive awareness and adoption.
- Conduct competitor and market analysis to identify opportunities for product positioning.

Digital Marketing





- Plan and execute digital marketing campaigns across relevant channels.
- Manage and optimize social media, email marketing, content marketing, SEO, SEM, and paid campaigns.
- Develop digital content in collaboration with internal teams and creative partners.
- Monitor digital marketing performance, lead generation, engagement, and conversion metrics.
- Identify emerging digital trends and recommend new opportunities for customer acquisition and engagement.

Content & Communication

- Develop compelling marketing and corporate communication content.
- Create content for websites, social media, email campaigns, presentations, brochures, and other marketing channels.
- Ensure communication is creative, consistent, customer-focused, and aligned with the brand.
- Coordinate with designers, agencies, and other stakeholders for marketing content and creatives.

Business & Sales Enablement

- Work closely with the Sales and Business Development teams to support lead generation and revenue objectives.
- Develop sales enablement materials, presentations, proposals, and campaign collateral.
- Support customer acquisition and retention initiatives.
- Identify opportunities to improve marketing contribution to business growth.

Market & Competitor Analysis

- Conduct market research and competitor analysis.
- Monitor industry trends, customer preferences, and competitive activities.
- Translate market insights into actionable marketing strategies.
- Identify new market opportunities and potential customer segments.

Analytics & Performance Management

- Define and monitor key marketing KPIs.
- Prepare periodic marketing performance reports and dashboards.
- Analyze campaign ROI, lead generation,



conversion, engagement, and customer acquisition metrics.
- Continuously optimize marketing initiatives based on data and business outcomes.

Required Skills & Competencies

- Strong understanding of marketing strategy, brand management, and product marketing.
- Proven expertise in digital marketing and performance marketing.
- Strong creative thinking combined with commercial and business acumen.
- Excellent written and verbal communication skills.
- Strong understanding of customer acquisition, lead generation, and conversion strategies.
- Ability to develop compelling brand and product messaging.
- Strong analytical and problem-solving skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong stakeholder management and collaboration skills.
- Ability to work independently and drive initiatives from concept to execution.
- Proficiency in marketing analytics and reporting tools.
- Experience working with creative agencies, vendors, and external partners.

Educational Qualification

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA / PGDM in Marketing or a related specialization is preferred.

Preferred Experience

- Experience in brand management, product marketing, digital marketing, and marketing strategy.
- Experience working in a fast-paced, business-driven environment.
- Exposure to B2B marketing, services, real estate, managed office, workspace, financial services, or related industries will be an advantage.

Key Attributes

- Creative and innovative mindset.
- Solid business orientation.
- Strategic thinker with strong execution capabilities.
- Customer-centric approach.
- Data-driven decision making.
- Strong communication and interpersonal skills.
- Ability to balance creativity with commercial objectives.

Reporting To

Head of Marketing / Business Head

Pay: ₹100,000.00 - ₹1,500,000.00 per year

Benefits:

- Flexible schedule

Work Location: Remote

📌 Senior Manager - Marketing/Digital Marketing (India)
🏢 Digital Marketing Consulting
📍 India