Job Summary

The Marketing Manager is responsible for driving marketing execution and brand visibility for Kallarackal Jewellery within their assigned branch/regional cluster. The role carries accountability for planning and executing local campaigns, BTL activities, and customer engagement initiatives that translate the brand's central marketing strategy into on-ground results. Working closely with the Marcom Head, the Marketing Manager leads the local marketing team — including Marketing Incharges and Marketing Executives — to build footfall, strengthen brand presence, and support sales targets at the branch level. This role acts as the vital link between central brand strategy and ground execution, ensuring campaigns are implemented consistently, on time, and within budget.

Duties

1. Branch/Regional Marketing Execution

Implement the annual marketing calendar and campaign plans at the branch/regional level.

Localize central campaigns (festive, seasonal, collection launches) for the assigned market.

Ensure brand guidelines and visual merchandising standards are followed across the region.

Monitor competitor activity and local market trends to recommend timely marketing actions.

2. Team Leadership & Ground Supervision

Lead and supervise Marketing Incharges and Marketing Executives within the assigned branches.

Allocate tasks, set targets, and monitor day-to-day execution of ground marketing activities.

Train and mentor the on-ground marketing team on campaign standards and brand messaging.

Coordinate staffing and manpower planning for events, activations, and store launches.

3. BTL Activities

Plan and personally drive below-the-line (BTL) activities across the assigned market, working closely with Marketing Incharges and Marketing Executives on ground.





Lead execution of local promotions, society/apartment activations, corporate tie-ups, and wedding/festival outreach.

Ensure BTL activities are executed to brand standard and within allocated budgets.

Track footfall conversion and effectiveness of each BTL activity at the branch level.

4. Store Launches & Customer Engagement

Support current store launches with localized marketing and activation plans.

Plan and execute in-store events, exhibitions, and customer engagement initiatives.

Build and manage local loyalty and referral drives to strengthen customer retention.

Coordinate with store teams to align marketing activity with sales priorities.

5. Coordination with Central Marcom Team

Liaise with the Marcom Head's office for creative assets, digital support, and campaign materials.

Provide ground feedback and market insights to shape central campaign planning.

Ensure consistent brand identity and messaging between central campaigns and local execution.

6. Reporting & Budget Control

Track and report marketing spend against allocated branch/regional budgets.

Prepare periodic activity reports, footfall data, and campaign performance summaries for the Marcom Head.

Maintain vendor coordination for local printing, activation materials, and event logistics.

Ensure timely settlement of local marketing expenses as per company policy.

Qualifications

- Graduate/Postgraduate in Marketing, Business Administration, or related field
- MBA (Marketing) will be an added advantage.
- Minimum 4–8 years in marketing, preferably in jewellery, retail, or lifestyle brands.
- Proven experience handling on-ground/BTL marketing activities and local campaigns& A team of marketing executives or field staff

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Marketing Manager (India)
🏢 George and Sons Kallarackals Jewellers
📍 India