We are seeking an accomplished Head – Digital Sales & Marketing to take complete ownership of our online business-development ecosystem, from brand visibility and customer acquisition to qualified enquiries and revenue generation.

The ideal professional should combine strategic thinking, digital expertise and strong commercial orientation, with a proven ability to build high-performing campaigns and translate online opportunities into business results.

Prior exposure to Construction, Real Estate, Infrastructure, Precast or Building Materials will be an added advantage.

KEY RESPONSIBILITIES

- Formulate the organisation’s digital growth roadmap in line with commercial objectives.

- Generate quality business enquiries through Google, Meta, LinkedIn, YouTube and other relevant channels.

- Plan and control paid advertising budgets with emphasis on ROI, ROAS, CPL and customer acquisition cost.

- Establish an effective online journey from initial engagement through enquiry, qualification and closure.

- Partner with the Sales and Business Development teams to maximize enquiry conversion.

- Strengthen the company’s website, search visibility, social presence and overall digital identity.

- Drive SEO, SEM, content strategy, email campaigns and social-media initiatives.

- Introduce appropriate CRM, lead-management and marketing-automation practices.

- Evaluate campaign data, customer behaviour, enquiry quality and conversion performance to identify improvements.

- Prepare management dashboards and periodic performance reviews with actionable insights.

- Oversee development of compelling digital creatives, videos, presentations and campaign content.

- Identify emerging platforms, technologies and market trends that can create new commercial opportunities.

- Select and manage external agencies,



consultants and digital service providers.

- Recruit, guide and develop a capable digital sales and marketing team.

- Coordinate with senior management and cross-functional teams to ensure consistent market positioning.

- Establish measurable targets and ensure achievement of digital business-development objectives.

CANDIDATE REQUIREMENTS

- Robust practical knowledge of performance advertising, SEO, SEM, social-media platforms, analytics and CRM systems.

- Demonstrated success in acquiring customers and generating commercially valuable enquiries through digital channels.

- Strong understanding of conversion funnels, campaign analytics, ROAS, CPL, CAC and revenue attribution.

- Excellent strategic, analytical and commercial judgement.

- Proven capability to lead teams, agencies and multiple initiatives simultaneously.

- Strong presentation, negotiation and stakeholder-management skills.

- Excellent communication skills in English and Hindi are mandatory.

- Candidates who can demonstrate measurable results in digital lead generation and revenue contribution will be given preference.

IDEAL PROFILE

The right candidate will be a digital business leader rather than purely a social-media professional.

You should be capable of converting:

Digital Strategy → Market Reach → Qualified Enquiries → Sales Opportunities → Customer Acquisition → Revenue Growth

KEY PERFORMANCE AREAS

- Quality and volume of digital enquiries

- Lead-to-sales conversion

- Digital revenue contribution

- Advertising efficiency and ROAS

- Customer acquisition cost

- Website and organic search growth

- Online brand visibility

- CRM and enquiry-management effectiveness

- Team productivity and campaign performance

Pay: ₹40,000.00 - ₹70,000.00 per month

Work Location: Hybrid remote in Medavakkam, Chennai, Tamil Nadu

📌 HEAD – DIGITAL SALES & MARKETING (India)
🏢 Mother Construction
📍 India