Job DescriptionAbout The Role
NWe are looking for a Performance Marketing Lead to own performance marketing strategy and execution across Google Search ,UAC/Apps ,Meta ,YouTube and DV360 for FundsIndia's D2C (B2C) business and sales-assisted funnel. You'll build and operate advanced conversion tracking and bidding systems, drive CAC efficiency through cohort-based modeling, and partner closely with Sales and CRO to deliver high-quality, cost-efficient growth.
NDesignation: Associate Director / Director - Performance Marketing
NExperience: 7–12 years in performance marketing, across App-first and sales-assisted models, preferably within fintech, edtech, or Insurtech.
NQualification: Graduate/MBA
NLocation: Bengaluru
NMust Have (Skills/Exposures/Certifications):
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- Expertise in conversion event architecture, offline conversion import, and value-based bidding . N
- Strong understanding ofsales-assisted lead-gen funnel and campaign levers to improve CAC and drive growth . N
- Hands-on expertise in Search / P-max campaign structuring, match-type strategy,



negative keywords, and Quality Score levers . N
- Solid quantitative fluency — cohort CAC / LTV modelling, lag-curve analysis, and attribution logic in Sheets/Excel or SQL . N

nWhat You'll Own
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- Own performance marketing strategy and execution across Google (Search, UAC/App), Meta, YouTube, and DV360 for a sales-assisted funnel N
- Design and maintain theconversion event hierarchy (shallow vs. deep events) so bidding platforms optimize toward investment quality and value. N
- Build and operate Offline Conversion Import (OCI) from CRM disposition data into ad platforms;
drive adoption of value-based bidding . N
- Run search-term and disposition-level audits to separate high-intent prospecting from navigational/low-intent traffic. N
- Build and maintain cohort-based CAC, LTV and lag-curve models to report true paid efficiency against a 10–15 day conversion journey. N
- Own or close

📌 Hiring: Performance Marketing Lead (Karnataka)
🏢 FundsIndia
📍 Karnataka