Job DescriptionArea Sales Manager (ASM) – General Trade
NLocation: West UP
NDepartment: General Trade Sales
NReporting to: Regional Sales Manager
NEmployment Type: Full-time
NRole Summary
nBuild and scale Troovy's General Trade business across the assigned geography by developing distribution, expanding productive outlets and driving sustainable secondary sales. Lead the field-sales team as the business owner for the territory, with responsibility for execution, collections and repeat offtake.
NKey Responsibilities
nTerritory Business Ownership
N
- n
- Own primary sales, secondary sales, collections and overall growth for the assigned geography. N
- Develop monthly, quarterly and annual territory plans aligned with business objectives. N
- Identify white spaces, high-potential clusters and expansion opportunities. N
- Manage territory budgets, trade investments and market-development spends. N
- Build a predictable andsustainable sales pipeline across markets and distributors. N

nSales and Distribution Planning
N
- n




- Translate territory targets into distributor, team, beat and outlet-level plans. N
- Forecast demand using sales trends, market potential, seasonality and planned activities. N
- Coordinate stock allocation to ensure the availability of priority products and SKUs. N
- Monitor primary-to-secondary conversion and prevent excess inventory or stock dumping. N
- Improve distribution width, depth, service frequency and SKU availability. N

nSales Team Leadership
N
- n
- Lead ASEs, Sales Officers, PSRs and DBSMs across the assigned geography. N
- Set clear daily, weeklyand monthly objectives for every team member. N
- Review performance through sales, coverage, productivity and repeat-outlet metrics. N
- Conduct regular joint market visits, coaching sessions and performance reviews. N
- Identify capability gaps and create individual improvement plans. N
- Support recruitment, onboarding and training of recent field-sales

📌 Hiring: Area Sales Manager (India)
🏢 Troovy
📍 India