Overview

Digital Activation Specialist
? Location: Hyderabad ? Work Type: Hybrid – 3 days per week in the office
About the Role
At Hyland, excellent marketing starts with flawless execution. As a Digital Activation Specialist, you'll be at the heart of bringing integrated digital marketing campaigns to life — from email and paid media to webinars, landing pages, and beyond. You'll work collaboratively across the Marketing organization, ensuring campaigns are launched on time, built to scale, and aligned with enterprise standards. If you're detail-driven, platform-savvy, and passionate about digital excellence, this role is for you.
Your Role Responsibilities? Here's What You'll Do.
- Execute integrated marketing campaigns across email, paid media, webinars, websites, landing pages, and digital experiences, ensuring accuracy, consistency, and scalability across all channels.
- Configure and manage campaigns within enterprise marketing platforms, overseeing campaign scheduling, asset trafficking, audience targeting, and launch readiness.




- Perform quality assurance testing across all digital channels prior to launch and monitor campaign performance to proactively troubleshoot deployment issues.
- Validate campaign tracking and digital measurement while partnering with Analytics and Marketing Operations to support reporting and continuous improvement initiatives.
- Document execution processes and identify opportunities for improved efficiency by leveraging reusable templates, landing page components, and campaign workflows.
- Collaborate with the Senior Digital Activation Specialist on optimization initiatives and contribute to the development of standard operating procedures and best practices documentation.

Technology Tools
- Marketo
- ON24
- Storyblok / CMS
- Google Ads
- LinkedIn Campaign Manager
- Meta Ads Manager

Role Essentials
These are the skills and experience we need you to bring.
- Deep platform expertise in Marketo, ON24, Storyblok (or similar CMS), Google

📌 Digital Activation Specialist (Kolkata)
🏢 Hyland
📍 Kolkata