Description
Role: Principal Consultant – Marketing Analytics
Location: India – Mumbai | Pune
Job Summary
The Principal Consultant is a pivotal role responsible for translating client business priorities into high-value analytical workstreams, and connecting insights to strategic decision-making. This individual will work directly with the client's CMO organization as the primary engagement lead and trusted advisor, ideating on solution approaches to measure the success of marketing efforts and activities, and owning the analytics roadmap, delivery governance, and outcomes of a hybrid-skilled team spanning data engineering, data modeling, BI, and automation.
Key Responsibilities
- CMO Org Partnership & Stakeholder Management: Work directly with the client's CMO organization, serving as the primary point of contact for senior marketing leadership, owning executive alignment, escalations, and participation in steering committee and governance reviews.
- Marketing Measurement Solutioning:
Ideate with the CMO org and suggest solution approaches to measure the success of marketing efforts and activities carried out by the client, translating measurement needs into practical, data-driven frameworks.
- Analytics Strategy & Roadmap: Define market, account, persona and engagement analyses to identify growth opportunities, prioritize focus areas, and provide actionable recommendations, building a roadmap covering attribution, measurement frameworks, and KPIs.
- Consulting & Insight Generation: Analyze marketing and commercial performance, identify optimization opportunities, and provide data-driven recommendations grounded in attribution modeling and measurement frameworks.
- Delivery Oversight & Governance: Provide thorough oversight of project execution across the team (Data Engineer, Data Modeler, BI Specialist, Automations Specialist), ensuring quality, timelines, and adherence to the agreed governance cadence.
- Solution Design: Lead the conceptualization of data-driven
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