Overview

Atlassian is at an inflection point. We built one of the most successful product led growth engines in enterprise software with millions of teams now adopting our tools bottoms up, without a single sales call. Now, we're in the middle of a deliberate, high stakes evolution: taking that massive installed base and building an enterprise go to market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI powered platform and the connective tissue for how the world's best teams plan, build, and deliver.
This role exists to bring that story to life in market and turn it into pipeline for sales.
We're looking for a Senior Regional Marketing Manager to own the marketing strategy and pipeline outcomes for India. Our job is straightforward: generate pipeline for sales. Everything we do, every event, campaign, partner activation, and regional program, is measured by whether it creates and accelerates opportunities for our sales teams.
You'll work alongside sales, PMM, demand gen, events, and partner marketing,



but you are the one accountable for understanding why the region is or isn't hitting its number, and for driving the response. We're looking for someone who thinks like a business owner, not a program operator.

Responsibilities

In this role you will:
- Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team in India
- Build and execute the regional marketing strategy in close partnership with sales leadership
- Partner with regional sales leaders to align on target accounts, segment priorities, and go to market motions
- Diagnose performance gaps i.e. when the region is behind, and own figuring out why and recommending the change in approach
- Translate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions
- Bring Atlassian's AI and platform transformation story to lif

📌 Senior Regional Marketing Manager, India (Bengaluru)
🏢 Atlassian
📍 Bengaluru