21 Sep
|
Jobgether
|
India
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Email Marketing Specialist – B2B Technology based in India.
This role is responsible for building and optimizing B2B email marketing programs that engage prospects, nurture leads, support customers, and contribute to business growth.
You will own campaigns from strategy and copywriting through execution, testing, reporting, and continuous optimization.
The position combines creative communication with audience segmentation, automation, analytics, and lifecycle marketing.
You will translate complex technology topics into clear, compelling messaging for business and technical audiences.
The role covers areas such as AI infrastructure, cloud, GPU computing, enterprise technology, and related technology services.
You will collaborate closely with marketing, content, SEO, sales, and product teams in a remote working environment.
Success will depend on your ability to create relevant, data-driven email experiences while maintaining robust brand consistency,
technical accuracy, and attention to detail.
Accountabilities:
- Plan, create, execute, and report on B2B email marketing campaigns from initial concept through deployment and performance analysis.
- Build, manage, schedule, and optimize email campaigns and automated workflows using Klaviyo.
- Develop targeted campaigns for prospects, leads, customers, partners, and other relevant audience groups.
- Create lead-nurturing sequences based on audience lifecycle stage, behavior, engagement, interests, and purchase intent.
- Write concise, engaging, persuasive, and conversion-focused email copy, including subject lines, preview text, CTAs, and supporting messaging.
- Develop newsletters, product updates, educational content, promotional campaigns, thought-leadership communications, and lifecycle emails.
- Create campaigns that communicate complex technology topics such as AI infrastructure, AI
📌 Email Marketing Specialist –B Technology (India)
🏢 Jobgether
📍 India