Designation

Assistant Manager – Marketing, Packaged Foods

Function
Marketing
Location
Mumbai
Reporting To
Director- Marketing, Premium Salts

Job Description

What are the Key Deliverables in this role?

Key Deliverables are:
- Driving Monthly Brand KPIs via monitoring & execution of planned initiatives
- Strong execution of Go-To-Market inputs to ensure timeline adherence
- Lead the brand scorecard data analysis and share actionable for monthly reviews
- Manage the promo/pricing/pack change transitions for on-time delivery
- Co-create with the BM on brand messaging for GTM elements, Ecom pages etc
- Analyze data sources to share actionable insights from Nielsen, IMRB, Brand track
- Analyze reports to share concerns & opportunity areas on brand metrics like market share, penetration etc to help brand manager take decisive actions
- Track stock ageing, billing efficiencies etc to highlight and minimize business loss
- Analyze primary, secondary sales, distribution metrics to ensure month targets are on track
- Gathering competition intelligence:



Tracking competition data on following parameters
- MRP + Schemes and flag off changes wherever applicable
- New product or communication launch
- Coordinate with cross functional teams and vendor partners
- Ensure timely connectivity of Launch elements, POSM, merchandises etc in market
- Timely approvals and closures of vendor payments, contracts and internal IOs

What are the Critical success factors for the Role?
- Strong execution skills with ability to deliver multiple tasks under timelines
- Overall experience of at least 4 years in Sales & Marketing
- Solid analytical skills – Good Excel working with ability to run varied formulas
- Ability to manage 1-2 small BTL driven brands independently.
- Has worked in BTL led role / organization with some creative development
- Fluent in oral and written communication
- Experience in FMCG brand management preferred

📌 Assistant Manager (Mumbai)
🏢 Tata Consumer Products
📍 Mumbai