Job Description:

Role Objective / Major Purpose of the Job

The incumbent will be responsible for achieving area sales targets by leading and developing a team of Field
Officers, strengthening customer (KOLs, doctors, chemists) relationships, ensuring product and market
development, and driving effective implementation of marketing strategies in the assigned area.

Principal Tasks & Responsibilities
1. Sales & Business Achievement
● Achieve monthly and annual sales targets for the area.
● Drive brand-wise target achievement, especially for focus/thrust brands.
● Ensure each FO achieves territory targets and maximize team productivity.
● Improve business hygiene by minimizing returns and expiries.
● Ensure accurate forecasting for smooth product availability and distribution.
● Coordinate with distributors/C&F; for effective supply management.
● Ensure timely collection and achievement of receivable targets.
2. Customer & KOL Development
• Develop and manage brand-specific core customers and KOLs.
• Ensure team maintains Dr Call Average of 12 and minimum 95% MCR coverage.




• Strengthen relationships with KOLs through regular personal visits.
• Track KOL contribution and implement corrective actions where required.
• Support strategic alliance programs to maximize ROI from key accounts.
3. Product & Market Development

● Identify core customers for each key product and enhance their contribution.
● Monitor product performance and address business gaps proactively.
● Expand market coverage and identify recent growth opportunities.
4. Team Leadership & Development
● Lead, coach, and motivate Field Officers to improve in-clinic effectiveness.
● Conduct joint field work to enhance product knowledge and selling skills.
● Ensure right customer, right product, and right frequency approach.
● Maintain discipline in business processes and reporting systems.
● Drive teamwork, engagement, and retention within the team.
● Plan manpower requirements and fill vacancies in a timely mann

📌 Business Manager (Lucknow)
🏢 DigiCAD
📍 Lucknow