Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a adaptable work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.
Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.
Manager, Marketing Mix Modeling & Marketing Measurement
What You Will Do
- Serve as a senior individual contributor responsible for advancing Empower’s marketing effectiveness and marketing measurement capabilities, with Marketing Mix Modeling (MMM) as the primary focus.
- Own the end-to-end Marketing Mix Modeling measurement process, from business-question definition and data readiness through model review, validation, refreshes,



interpretation, and stakeholder adoption.
- Partner with Marketing, Media, Finance, Data, Technology, Analytics, and other cross-functional teams to define business outcomes, media inputs, control variables, time periods, geographies, and appropriate model granularity.
- Partner with external MMM vendors and technical modeling teams to review and challenge model specifications, assumptions, transformations, diagnostics, calibration approaches, sensitivity analyses, and results.
- Translate MMM outputs into actionable marketing investment insights, including channel contribution, incremental impact, return on investment (ROI), return on ad spend (ROAS), marginal ROI, response curves, diminishing returns, and budget-allocation scenarios.
- Communicate model uncertainty, limitations, assumptions, and decision guardrails to business and executive stakeholders.
- Partner with data owners to improve the

📌 Data Science Manager (Bengaluru)
🏢 Empower Retirement
📍 Bengaluru