Job Description :
Job Title: Senior Executive - Sales

About the Function:
Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused setting where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role:
The role is responsible for driving secondary sales, market share growth, team development, retail execution, and distributor management within the assigned state/territory. The incumbent will lead sales operations, execute marketing initiatives, and ensure achievement of business objectives through effective planning, team management, and market execution.

Key Responsibilities
1. Strategy & Planning
- Drive and manage secondary sales across the assigned state/territory.




- Develop and execute sales and marketing business plans.
- Set and monitor individual and team sales objectives on a monthly, quarterly, and annual basis.
- Ensure maintenance and compliance of Market Operating Price (MOP) within the assigned territory.
- Respond effectively to external business challenges and changing market dynamics.

2. Market Share Growth
- Conduct regular retail audits to monitor market share movements and identify opportunities.
- Focus on high-potential channels to drive volume growth while strengthening brand presence in underperforming markets.
- Ensure market execution discipline through daily tracking of targets versus achievements.
- Monitor and drive adherence to Permanent Journey Plan (PJP) and established working norms.
- Analyze market performance and sales trends to recommend corrective actions.

3. People & Organization Development
- Develop team capability through coaching, motiv

📌 Senior Executive (Dehradun)
🏢 Diageo
📍 Dehradun