21 Sep
|
Nvent
|
Bengaluru
We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
Market Assessment & Competitive Analysis
- Build comprehensive market assessments that bring together vertical segmentation, competitive analysis, channel maps and customer needs. Analyze key vertical or sub-vertical markets to determine total addressable size and growth rates to assess attractiveness
- Conduct primary and secondary market research to arrive at conclusions and utilize wide range of VOC tactics (interviews, surveys, focus groups, etc…). You will partner with marketing and other functions to create a comprehensive market view.
- Clearly articulate how global and regional customer needs are similar and/or different. Ensure growth strategies leverage global capabilities while ensuring we meet local customer/market requirements to remain competitive. Communicate findings to key stakeholders to ensure alignment.
- Monitor and assess competitive products and programs and as a result develop and implement proactive strategies to strengthen the product line’s competitive edge.
- Work with product managers globally to define value proposition by product line and execute competitive comparison analysis
New Product Introduction (NPI) Roadmap
- Define 3 year regional product roadmap based on VOC insights and market trend. Align with global roadmaps as well as define regional variants that are required to properly serve the market
- Develop clear product requirements and business cases for new products
- Launch recent products and co-develop marketing campaigns, channel programs, sales plans, manufacturing strategy, and pricing to ensure KPIs are achieved
- Participate on cross-functional new product introduction teams. Lead all marketing aspects associated with the product definition, product development, pricing, market introduct
📌 Product Marketing Mgr (Bengaluru)
🏢 Nvent
📍 Bengaluru