21 Sep
|
Havas Life Mumbai
|
India
21 Sep
Havas Life Mumbai
India
Manager, Brand Planning and Strategy – Havas Life Mumbai
Experience: 5–8 Years | Location: Mumbai
About Havas Life Mumbai
At Havas Life Mumbai, we believe meaningful ideas have the power to improve lives. As part of the global Havas Health Network, we partner with leading pharmaceutical, healthcare, wellness, and consumer health brands to create award-winning campaigns that educate, inspire, and drive real impact. From brand strategy and integrated campaigns to digital experiences, content, and medical communications, our work combines creativity with science to solve complex healthcare challenges.
About the Role
We are looking for a Manager, Brand Planning and Strategy, who can bring robust strategic thinking, consumer understanding and insight-led planning to our healthcare, pharmaceutical and consumer health brands.
The role will focus on understanding consumers, their behaviours, needs and motivations , cultural tensions, market truths and translating these into meaningful brand and communication strategies to meet the client objective.
The ideal candidate should have strong Consumer Health experience and be comfortable using emerging tools, including AI, to enhance research, insight generation and strategic thinking .
Key Responsibilities
- Lead strategic planning and brand strategy across healthcare, pharma and consumer health brands.
- Identify and translate consumer, cultural, category, competition and brand insights into clear strategic opportunities.
- Deep-dive into consumer behaviour, motivations, needs and journeys to uncover meaningful brand insights.
- Conduct market, category and competitor analysis to identify trends, whitespace and growth opportunities.
- Develop strategic territories, positioning, communication platforms, journey-based omnichannel communication and touchpoints planning and creative briefs grounded in strong consumer insights.
- Explore and apply AI and emerging technologies to make research, insight development and strategic pl
📌 Strategy Manager (India)
🏢 Havas Life Mumbai
📍 India