• Location: Bangalore • Experience: 7–10 years in analytics / data science • Mandate: Own and grow Customer Lifetime Value across the Scapia Card and App Scope of the Role • Own the LTV charter for Scapia customers: activation, engagement, retention, and monetization. Partner with product, growth, marketing, business, category, risk team to bring intelligence in decision making, accuracy in measurement and uplift impact on co-owned metrics • Influence decisions on the Card's Customer Value Proposition (CVP), and its downstream impact on both customer experience and P&L; • Drive growth in customer spends and Monthly Active Users as core charter metrics • Identify how to convert regular users into "super users," and the levers that drive that transition • Define customer segments, optimal interventions, and the journey map to move users up the value ladder • Design and run lifecycle-based interventions to induce spend, in partnership with the Cards Business team • Build activation, engagement, and retention programs for the Scapia App specifically (not just the card)



• Build and maintain a view of competitive share of wallet, and how Scapia can grow its share of customer spend • Start with goal-specific customer segmentations across LTV initiatives; over time, identify the chance to unify these into a single, company-wide segmentation that simplifies interventions, tracking, and customer solutions • Build and mentor an analytics / data science team as the function scales • Use AI tools throughout the workflow — for analysis, modeling, coding, and reporting — to move faster and scale the team's output. Example Projects You'll Drive : • First-transaction program: get new customers to their first transaction while minimizing cannibalization of organic behavior • Power-user conversion program: ◦ Define what a "power user" is and identify early indicators that predict who becomes one ◦ Design a rewards journey to nudge users toward power-user behaviors (e.g., experienc

📌 Analytics and Data Science Lead (Karnataka)
🏢 Scapia
📍 Karnataka