Job Description
Role Overview The Deputy Regional Sales Manager (Dy. RSM) is responsible for leading and managing General Trade sales operations across a large regional geography . The role drives regional revenue growth, market expansion, distributor & super stockist management , and ensures consistent execution across multiple territories handled by ASMs/Sr. ASMs. This role is strategic, analytical, and leadership-oriented , with strong ownership of region-wide GT sales performance. Key Responsibilities Regional Sales Strategy & Planning Develop and execute regional sales strategy aligned with company objectives. Build annual/quarterly/monthly business plans for assigned region. Identify growth opportunities, market gaps, and structural improvements in the GT network. Multi-Territory Leadership Manage and review performance across multiple territories led by ASMs/Sr. ASMs. Ensure consistent execution of visibility, promotions, pricing, distribution, and merchandising standards. Conduct regular field audits and market-working with ASMs.



Distributor & Super Stockist Management Lead appointment, evaluation, and optimization of super stockists and key distributors . Improve distributor ROI, manpower effectiveness, service levels, and operational discipline. Drive credit hygiene, claim management, inventory planning, and route-to-market efficiency. Market Development & Expansion Identify and prioritize current markets, white spaces, and high-potential regions. Lead expansion into emerging towns, rural growth pockets, and underperforming areas. Approve surveys and appointments for new distributors in strategic locations. Team Leadership & Capability Building Lead a multi-layered sales team: Sr. ASMs, ASMs, SOs, TSRs , and distributor salesmen. Set KPIs, monitor performance, and drive productivity improvements. Conduct capability-building, coaching, and periodic performance reviews. Regional Performance Monitoring Review primary, secondary, and tertiary sales to ensure cover

📌 Regional Sales Manager (Gujarat)
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📍 Gujarat