Job DescriptionJob Description – Social Media Head
nLocation: Mumbai
nAbout Pinkvilla
nPinkvilla is India's leading entertainment and lifestyle content platform, reaching over 50 million users monthly across web, mobile, and social media. Backed by Flipkart, Pinkvilla covers Bollywood, television, regional cinema, Hollywood and Korean entertainment, and produces marquee properties such as the Pinkvilla Screen and Style Icons Awards. As part of the Flipkart Group, Pinkvilla is building a structured internal go-to-market to make its media, content, and event properties available to Flipkart's own business units as a marketing and brand-building resource.
nAbout the Role
nPinkvilla is looking for a agile and growth-driven Social Media Head to lead the overall social media vision, strategy, audience growth, and execution across all platforms. The ideal candidate should have a strong understanding of entertainment, celebrity, lifestyle, and digital culture trends,



along with proven experience in scaling social media communities and driving user acquisition through creative content strategies.
nThis role requires a mix of strategic thinking, leadership, platform expertise, content innovation, analytics, and execution management.
nKey Responsibilities
nStrategy & Growth
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- Develop and lead the overall social media strategy for Pinkvilla across platforms including Instagram, X, Snapchat, LinkedIn, reddit, App and emerging platforms.n
- Build platform-specific growth strategies to increase:n
- Followers and subscribersn
- Reach and impressionsn
- Engagement ratesn
- App MAUsn
- User acquisition and retentionn
- Identify new opportunities, trends, formats, and platform features to drive audience growth and brand visibility.n
- Create short-term and long-term roadmaps for social media expansion and monetization opportunities.n

nExecution & Team Management
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- Oversee end-to-end execution of all social media activities and campaigns.n
- Lead

📌 Social Media Head (Maharashtra)
🏢 PINKVILLA
📍 Maharashtra