Location: Bangalore Experience: 7–10 years in analytics / data science Mandate: Own and grow Customer Lifetime Value across the Scapia Card and App Scope of the Role

• Own the LTV charter for Scapia customers: activation, engagement, retention, and monetization. Partner with product,

growth, marketing, business, category, risk team to bring intelligence in decision making, accuracy in measurement and

uplift impact on co-owned metrics

• Influence decisions on the Card's Customer Value Proposition (CVP), and its downstream impact on both customer

experience and P& L
Drive growth in customer spends and Monthly Active Users as core charter metrics Identify how to convert regular users into "super users," and the levers that drive that transition Define customer segments, optimal interventions, and the journey map to move users up the value ladder Design and run lifecycle-based interventions to induce spend, in partnership with the Cards Business team Build activation, engagement, and retention programs for the Scapia App specifically (not just the card)



Build and maintain a view of competitive share of wallet, and how Scapia can grow its share of customer spend Start with goal-specific customer segmentations across LTV initiatives; over time, identify the chance to unify these into a single, company-wide segmentation that simplifies interventions, tracking, and customer solutions
Build and mentor an analytics / data science team as the function scales Use AI tools throughout the workflow — for analysis, modeling, coding, and reporting — to move faster and scale the team's output. Example Projects You'll Drive :

• First-transaction program: get new customers to their first transaction while minimizing cannibalization of organic

behavior

• Power-user conversion program:
Define what a "power user" is and identify early indicators that predict who becomes one Design a rewards journey to nudge users toward power-user behaviors (e.g., experiencing a 2% rewards tr

📌 Analytics And Data Science Lead (Bengaluru)
🏢 Scapia
📍 Bengaluru