Hiring for a client - WealthQ

Roles and Responsibilities
- Drive initial go-to-market strategy working with founders and team
- Build strategy for user acquisition
- Identify and leverage social media platforms, tools and tactics
- Manage social media presence across LinkedIn, Instagram, YouTube, newsletters
- Execute positioning and storytelling to drive app sign-ups
- Target and acquire early users
- Analyze and work with numbers and analytics
- Execute strategy directly or coordinate with team

Requirements
1Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building
2Mandatory (Experience 1): Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling.
3Mandatory (Experience 2): Must have owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).




4Mandatory (Experience 3): Must have hands-on experience driving go-to-market strategy — positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.
5Mandatory (Company): Must have worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred.)
6Mandatory (Skill 1): Must be strong with numbers and analytics, able to build the strategy and execute it (directly or with support).
7Mandatory (Skill 2): Must have deep understanding of how contemporary content ecosystems work.
8Mandatory (Stability): Must have a stable career history, with consistent tenure across previous companies;
frequent job-hopping will not be considered.
9Mandatory (Excl

📌 Growth Content Lead (Bengaluru)
🏢 TalentXO
📍 Bengaluru